April 13, 2018

Nickelodeon’s Together For Good initiative empowers kids to say “No to fear and yes to safety”.

Nickelodeon, the number one kid’s franchise, has returned with their global pro-socio initiative “Together For Good” which this year will address the burning issue of child safety.

With increasing incidents in the realm of cyber safety, bullying and physical harassment amongst kids at a young age, creating awareness around personal safety, is the need of the hour. Nickelodeon has set out to curate an awareness initiative that inspires and empowers kids to say, “No to fear and yes to safety”. The initiative encourages kids to identify potential risks and reach out to an adult without fear.

This movement is brought to life with subtle yet impactful on-air video series with the message – ‘Say No to fear and yes to safety’. The videos create awareness and call for kids to seek parental/ adult intervention when faced with any threat. Addressing the 3 most rampant issues of physical abuse, cyber safety and bullying, the videos created are light, sensitive and impactful. The initiative will also be brought alive online and on social through a high decibel digital plan that includes interactive posts, pledge posts, downloadables, championed by the kids’ favorite Nicktoons.  There will also be short videos by experts and child psychologists on safety tips.

Nickelodeon has associated with leading Non-Governmental Organization “Arpan” which specializes in empowering individuals and families with prevention and intervention skills required to respond to issues pertaining to child safety. The experts from Arpan will engage with kids in schools across the country through an interactive school contact programme. The school outreach will also include sessions that guide teachers and adults on how to manage issues of child safety. Nickelodeon has also partnered with Municipal Corporation of Greater Mumbai-education department to extend the school outreach programme across various Mumbai schools.

Commenting on this initiative, Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster at Viacom18 said, “We at Nickelodeon believe that children are the change agents of society. Every child has the right to grow up in a safe environment. Through the Together for Good movement Nickelodeon has set out to sensitize kids and parents on the rampant problem of child safety issues. We believe that this initiative will give the kids the confidence to speak out and say, “no to fear and yes to safety”

“We are delighted to partner with Nickelodeon India for their initiative ‘Together for Good’. Arpan has, over its 10 years of working on prevention of child sexual abuse and healing from its impact, observed that if children are empowered with age-appropriate knowledge and skills they can participate in their own safety. Parents and caregivers, when empowered with knowledge, contribute to making an environment which is vigilant and protective for children. An initiative like this has the potential to provide key messages of personal safety to millions of children and parents with the support of Nickelodeon.” – Ms Sharalene Moonjely, Director – Public Engagement, Arpan

So log on to www.facebook.com/nickindia to join the movement